Product goals? Start with what you’ve got!

Product goals? Start with what you’ve got! The default method of planning is to set a goal (or receive one from above) and then select the tools and activities required to fullfill it. This works well for simple goals but is also limiting: you have to know up front what the goal is. Research performed by Prof. Saras D. Sarasvathy shows that most successfull entreprenurs work completely diffrently. In this talk you will learn to "effectuate" your way to a brigher future; startup style!

Lecture language: English

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